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With building work just two weeks off completion, owners of Norfolk’s largest indoor venue at the Norfolk Showground has announced it is moving in to new markets and the building is to be renamed to reflect the changes.
The 3,000 sq m exhibition hall at the Showground is to be rebranded and its new name will be Norfolk Showground Arena. The name has been chosen to better reflect future plans for the building.
The venue is already extensively used for consumer events throughout the year including sales, fairs and exhibitions including the ever growing Archant Wedding Fair.
The Showground’s latest ambition is to firmly establish the newly named ‘Arena’ as a music venue. A deal has been entered in to with music promoter Envy Promotions to put on up to six big name gigs at the Arena.
Envy are the firm behind the Norfolk Spectacular that debuted at the Showground last year with two full days of top acts including N Dubz, Example, Alexandra Burke (X Factor winner), Labrinth, Professor Green and many more.
A spokesman from Envy:
‘’The Norfolk Spectacular (now rebranded Sundown Festival) was the first outdoor music festival in Norfolk spanning two full days. We were overwhelmed at the support we received by music fans locally and further afield. The Spectacular showed us that there is certainly a demand for more gigs in Norfolk and with the Arena being refurbished and of a very high acoustic spec, it is the ideal venue within the County to host larger indoor concerts. We will also continue to host the Sundown Festival in September and plan to make this an annual event. Acts already confirmed for this year’s Festival include Olly Murs, Labrinth, Pixie Lott and Dizzee Rascal’’
Louise Wilkinson, Business Development Manager at the Showground further commented:
‘’We have invested £1.4 million in the building including an imposing new reception (pictured), internal cladding and an acoustic spec. The building will be complete by the end of May. The main drive behind the investment was to allow us to enter new markets so we are delighted to be working with Envy to bring concerts to Norfolk. We are sure local people will welcome the opportunity to see top names locally rather than having to travel to London’’
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